I started small: just me, in a tiny studio apartment, with four clients who each paid me $500 a month.

I worked around the clock, learning everything about my clients, the ever-changing world of online marketing, and how to run a business.

It was the most exciting and terrifying time of my life.

I cried myself to sleep worrying how I’d pay my rent if even one client didn’t pay on time that month.

I struggled with imposter syndrome.

I nearly quit more times than I can count.

But something very deep inside told me to keep going.

That’s when I met Ernie the Attorney (now one of my oldest and dearest friends), who introduced me to my first lawyer clients.

Turns out: lawyers are a lot less demanding than restaurants and boutiques (and they always pay on time).

Even better: they weren’t used to “marketing people” actually delivering on their promises, so they were delighted and excited about the work I was doing, so much so that they started referring me to other lawyers.

I gradually niched into ONLY working with lawyers, which was the best business decision I ever made.

From there, my business went from basic survival to full-on THRIVING.

And while the core element to that success wasn’t easy, it was SIMPLE:

Do GREAT work for good people, and treat every client like they are the most valuable referral source — because they are.

Surpass expectations, every time.