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Megan Hargroder: Founder & CEO

I started my career as a news reporter at a local TV station in Lafayette, Louisiana.

It was 2008.

I still remember sitting in the news director’s office, confidently pitching my idea to create Facebook and Twitter pages, so that our online news stories could reach a wider audience.

He was furious, saying that being on social media would compromise the integrity of the entire news organization, and that I should keep my “wild ideas” to myself.

I knew he was wrong, but I couldn’t do anything about it.

Fast forward to 2011: businesses started catching on to the value of social media.

I quickly learned that not only were people willing to LISTEN to my wild ideas…they were also willing to PAY for them.

I’d just moved to New Orleans and started hanging out with a bunch of tech entrepreneurs in the midst of starting their own businesses, and I thought “maybe I can do this, too…”

Legends-legal-marketing-about-the-founder-Megan-Hargroder

Megan Hargroder:

Founder & CEO

I started my career as a news reporter at a local TV station in Lafayette, Louisiana.

It was 2008.

Legends-legal-marketing-about-the-founder-Megan-Hargroder

I still remember sitting in the news director’s office, confidently pitching my idea to create Facebook and Twitter pages, so that our online news stories could reach a wider audience.

He was furious, saying that being on social media would compromise the integrity of the entire news organization, and that I should keep my “wild ideas” to myself.

I knew he was wrong, but I couldn’t do anything about it.

Fast forward to 2011: businesses started catching on to the value of social media.

I quickly learned that not only were people willing to LISTEN to my wild ideas…they were also willing to PAY for them.

I’d just moved to New Orleans and started hanging out with a bunch of tech entrepreneurs in the midst of starting their own businesses, and I thought “maybe I can do this, too…”

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I started small: just me, in a tiny studio apartment, with four clients who each paid me $500 a month.

I worked around the clock, learning everything about my clients, the ever-changing world of online marketing, and how to run a business.

It was the most exciting and terrifying time of my life.

I cried myself to sleep worrying how I’d pay my rent if even one client didn’t pay on time that month.

I struggled with imposter syndrome.

I nearly quit more times than I can count.

But something very deep inside told me to keep going.

That’s when I met Ernie the Attorney (now one of my oldest and dearest friends), who introduced me to my first lawyer clients.

Turns out: lawyers are a lot less demanding than restaurants and boutiques (and they always pay on time).

Even better: they weren’t used to “marketing people” actually delivering on their promises, so they were delighted and excited about the work I was doing, so much so that they started referring me to other lawyers.

I gradually niched into ONLY working with lawyers, which was the best business decision I ever made.

From there, my business went from basic survival to full-on THRIVING.

And while the core element to that success wasn’t easy, it was SIMPLE:

Do GREAT work for good people, and treat every client like they are the most valuable referral source — because they are.

Surpass expectations, every time.

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Nowadays, I get to do work that I am truly proud of: creating impactful stories and memorable brands for lawyers who are quite literally LEGENDS.

And I get to do it alongside an amazingly talented team of people whose “wild ideas” inspire me each and every day.