Copywriting

People hire people.

Your clients don’t just want to read your resume – they want to know why you’re here, and why your work is important to you.

And sure, your experience, education, awards and accolades are important, too. But our approach to writing legal marketing copy takes your messaging to the next level.

By telling the story of you and your firm, you’re building trust and authority with your readers. It’s the difference between a potential client just calling you, and feeling connected to you as a person before they even pick up the phone.

After all, people hire people.

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Watch Jacqui's Testimonial

"I care deeply about the stories of my clients. My story is their story. Their story is our story. And the team at Legends understands that. They really helped us dig into our story – a deep dive into my Why and understanding of every person on my team, why they're here, and why this work is important to them so that it feels personal. It feels authentic. It's real."

Jacqui Ford

Why Story-Based Messaging Works

Story-based messaging follows a tried and true roadmap that builds a relationship between you and your client before you’ve even had your first conversation.

From your website to your social media posts and everything in between, any successful firm needs a consistent message that tells your story across all platforms.

At its core: story-based messaging is TRUST-based messaging.

And trust is all about showing empathy for your client’s problem, paired with the authority, experience and ability to solve that problem

It’s about grabbing their attention the second they encounter your brand – and holding it all the way until your first consultation.

Why Choose Legends:

At Legends, we’ve been fine-tuning this story-based approach since our company began.

It’s why we’ve been able to build so many successful websites and brands that stand the test of time.

Our dedicated copywriting team doesn’t use cookie-cutter language or one-size-fits-all solutions. They schedule one-on-one meetings with every client to really get to know them, so that each client’s copy is unique to their identity as a lawyer, and as a person.

Not only do our clients love to see their stories told so faithfully on the page, but they also love the results that our legendary copy gets them.

10

years of experience

100

websites built

100

client satisfaction rating

10