At Legends Legal Marketing, we’ve shaped the digital identities of solo and small law firms across the country. We believe your brand should mirror your values and advocacy. Our comprehensive services guide you through every step, from brand conception and logo creation to online implementation, ensuring a cohesive and impactful brand experience.
Chicago Law Firm Branding
Your law firm’s brand reflects who you are.
Not just as a business, but as a legal advocate for your clients.
Our Chicago Law Firm Branding Services
What makes a brand work?
First of all, it has to be memorable. Anyone who hasn’t lived under a rock for the last 50 years knows the McDonald’s golden arches on sight.
But the brand also has to look good. You can spend all the money in the world on a sleek new web design, but if you personally don’t like looking at it, what’s the point?
And – most importantly – the brand has to reflect your identity. You might not want pink and purple bubblegum branding if you’re a hard-hitting criminal defense attorney. Or maybe you do – every brand is different.
We love working with clients who have strong opinions on what their brand is. But we also love working with clients who have no idea where to start. Either way, it’s a collaborative effort where the effort is all on us. You tell us what you like and don’t like, and what message you want your brand to convey. We’ll take care of the rest.
Here are some of the projects we’ve worked on for clients in the past:
- Website Design
- Logo Design
- Killer Tagline
- Color Palette
- Typography Guidelines
- Branded Graphics
- Comprehensive Style Guide
For our team at Legends, creating memorable and personalized brands is the secret ingredient that allows us to empower our clients’ success.
What Our Chicago Law Firm Clients Say
Our Chicago Law Firm Branding Process
STEP 1
Schedule a 1:1 Strategy Call with our team to find out if we’re a good fit.
Schedule a 1:1 Strategy Call with our team to find out if we’re a good fit.
STEP 2
We’ll develop a detailed creative proposal tailored to your firm’s needs.
STEP 3
Once we’re all ready to move forward, we’ll get started making you and your brand LEGENDARY.
Frequently Asked Questions
What is branding and why is it important for my firm?
Branding is the process of creating a unique identity for your business through elements like logos, colors, messaging, and overall visual style. It helps distinguish your firm from competitors, builds customer loyalty, and establishes a memorable presence in the market.
How does Legends approach the branding process?
Our team takes a comprehensive approach to branding, starting with in-depth research to understand your market, competitors, and target audience. We then develop a brand strategy, create visual and messaging elements, and ensure consistent implementation across all channels.
What branding services do you offer?
We offer a wide range of branding services including brand strategy development, logo and visual identity design, brand messaging and voice, brand guidelines creation, and brand implementation across digital and print media.
How do you ensure that my brand stands out in a crowded market?
We do a deep dive into your story and what makes you/your firm unique and stay up-to-date on local competition and the legal market nationwide. Then we take all of those elements and create a distinctive brand identity and messaging that highlights your strengths and resonates with your target audience.
What is the difference between branding and marketing?
Branding is about creating a unique identity and image for your business, while marketing involves the strategies and tactics used to promote that brand and its products or services. Branding lays the foundation for effective marketing by ensuring your messaging is consistent and compelling.
10
years of experience
100
websites built
100
client satisfaction rating
10
years of experience
100
websites built
100
client satisfaction rating
Get Started on Your Chicago Law Firm Branding Today
Let our team show you how a powerful brand can resonate with your audience and leave a lasting impression. Book a complimentary strategy session today to start crafting your unique branding identity.
