Marketing ROI Calculator for Law Firms

Measure marketing profitability, calculate net profit, and determine Return On Ad Spend (ROAS). Calculate rates instantly.

Law Firm Marketing

Is your marketing actually paying for itself?

Enter your monthly numbers, then calculate your return — overall, and channel by channel.

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Monthly marketing costs

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$
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Your case economics

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%

Enter how many signed cases came from each source over the same month. Costs are grouped automatically from the figures above.

Organic Agency retainer + in-house personnel
Paid Search Ad spend
Offline Media Offline media + swag & printing
Direct Mail / Outreach Cold outreach

Your ROI verdict

Fill in your numbers and press Calculate my ROI to see your return — overall and by channel.

Return on marketing spend
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Signed cases / month—
Revenue / month—
Total marketing cost—
Net profit / month—
Cost per lead—
Cost per signed case—
Net / year —

Estimates for planning only, based on the figures you enter. ROI = (revenue − cost) ÷ cost. “Average case value” should reflect the revenue your firm keeps, not the gross settlement.

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