Your law firm website is not a business card. It is your most important salesperson and the first thing clients judge you on. A bad design pushes them away before you even get a chance. A strong design pulls them in, makes you look credible, and gets the phone ringing. Focus on the right features. Calls to action, mobile design, contact options, testimonials, authentic photos, smart linking, and a blog that proves your expertise. Get those right and you turn your site into a lead machine instead of a liability.
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Most attorneys think their website just needs a few pages and a phone number. That mindset is why so many firms lose clients to competitors with sites that actually work. Your website is the backbone of your legal marketing strategy. It is where strong copywriting makes your pitch, where design choices impact SEO, and where contact forms turn curiosity into consultations.
Done right, your website works harder than any ad campaign, including Local Services Ads. Done wrong, it drives people away before you even get the chance to impress them.
At Legends Legal Marketing, we know that the best law firm websites do more than look good. They show professionalism, build trust, and generate leads. Here are the seven features that take a site from forgettable to client-generating.
1. Calls to Action That Tell People What to Do
A website without calls to action is like a trial without closing arguments. You cannot expect someone to reach out if you never tell them how. CTAs should be bold, direct, and visible everywhere.
Forget generic buttons that say “Learn More.” Use language that drives action: “Call Today,” “Book Your Consultation,” or “Get Help Now.” Visitors want clarity, not mystery. A polished CTA should feel as persuasive as an attorney biography that convinces readers you are the lawyer they need.
2. Mobile Design That Works Everywhere
Most clients search for legal help on their phone, not a desktop. If your site is slow, cluttered, or hard to use on mobile, you are losing them instantly. A responsive design proves you care about accessibility and attention to detail.
Mobile-friendly design means fewer form fields, easy-to-tap buttons, and short, clear navigation. It should be so simple that someone can book a consultation while standing in line for coffee. A mobile site that fails to load tells clients your firm is outdated before they even meet you.
3. Contact Options That Do Not Hide
Clients will not chase you. If your phone number, email, or form is hard to find, they are gone. Contact details should live in your header, your footer, and your attorney profiles. Add live chat for people who prefer typing over talking.
And test your contact forms often. A broken form is worse than no form at all. Keep them short. Name, email, and a message box is usually enough. Long forms are abandoned forms.
4. Testimonials That Sell Better Than You Can
People believe other people more than they believe lawyers talking about themselves. Testimonials are social proof that turns browsers into believers.
The firms that win know how to ask the right way. They use strategies like asking clients directly for feedback and planning how to get testimonials for your law firm website. Combine that with the credibility of Google My Business reviews, and you have a brand story clients trust.
5. Photos That Feel Real
Stock photos scream fake. Clients know it, and it makes your firm look generic. Real images of your team, your office, and your clients (with permission) build connection and credibility.
Photos should tell your story. Show your attorneys at work, your community ties, or even your team culture.
6. Smart Linking That Boosts SEO
Links are the unsung heroes of SEO. Internal links guide visitors deeper into your site. External links build authority and relationships. Links also connect your website to social media, blogs, and guest content that funnels people back to you.
Smart linking keeps visitors engaged. It should point people to valuable content like your legal podcast, highlight insights from Google My Business, and prevent wasted opportunities like losing leads to voicemail.
7. A Blog That Proves You Know Your Stuff
Your blog is your chance to prove you know what you’re talking about. Regular, solution-focused content gives potential clients a reason to trust you. It also fuels SEO better than anything else on your site.
The firms that dominate search do not ignore content. They post regularly, focus on client questions, and avoid website design mistakes that bury good content under clutter. A blog humanizes your firm, keeps your site fresh, and builds the authority that search engines reward.
Contact Legends Legal Marketing
If your website looks outdated, fails to load quickly, or hides what clients need most, you’re losing leads. At Legends, we build websites that are sleek, professional, and designed to convert.
Ready to upgrade? Contact us today and let’s build the website your firm deserves.
FAQs: 7 Features Of Great Law Firm Web Design
- Why does web design matter so much for law firms?
Your website is the first impression most clients will ever have. If it looks old or confusing, they will assume your services are too. - What makes a strong call to action?
Direct, simple language like “Book a consultation” or “Call now.” Place it where visitors cannot miss it. - How do I know if my mobile design is good enough?
Test it yourself on your phone. If you can navigate easily, tap buttons without zooming, and contact your firm in seconds, then it is good enough. - What should a good testimonial include?
A short story that covers the problem, what you did, and the positive outcome. Details always beat generic praise. - Do original photos really make a difference?
Yes. Real images of your team and office make you approachable. Stock photos make you look like every other firm. - How often should law firms update their blogs?
Consistency is key. Post regularly with content that answers client questions and shows your expertise.